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Fred Olsen Cruise Lines – sharing Feefo Feedback
How are Fred Olsen using Feefo Reviews? Here at Feefo we are always interested to find out how our merchants are optimising their use of the great feedback that they generate. Every now and then...
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Holiday Gems Reviews – Evolving to fit Consumers
“The customer plays an increasingly strong role in deciding which companies succeed, and they should resultantly be the focus point of any ambitious company.” Jason Edwards, Managing Director...
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Smartphones, Online Reviews and ‘Showrooming’
Should businesses actually be enabling ‘showrooming’ consumers? The smartphone has become an everyday utility in many peoples’ lives. The study of how gadgets are altering our behaviour is big...
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Online Reviews and Consumer Disruption
How and why are consumer journeys disrupted? Marketers are facing unparalleled competition for the attention of consumers, and what’s more, the technological advancement responsible for this trend...
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Customer Service in the Age of Infobesity – Are you Losing Business?
Infobesity – the difficulties caused by an overabundance of information It is increasingly accepted that the majority of us now live in a constant state of information overload. The sheer amount...
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When “Never again” may not mean never!
When we asked our merchants what the primary benefit of using Feefo was to the business, we expected them to say that it was improvements in sales conversions or, perhaps, greater effectiveness in...
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Google and No Follow Links – an FAQ from Feefo
As a Google Licensed Content Partner, we work very closely with Google in their aim of improving the quality and consistency of search results for consumers. The continuing effect of the Panda update...
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Preparing for reviews in Google Product Listing Ads
Reviews in Product Listing Ads (PLA’s) from Google will look a little like this Feefo, the global feedback engine, is delighted to announce that as an approved aggregator for Google Shopping, we are...
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